Drew Connell on Instagram: "Manscaped made its Super Bowl debut with the “Hair Ballad” campaign, a surreal musical spot developed with the agency Quality Meats. The ad features personified clumps of body hair—brought to life via handcrafted puppets—mourning their “shaved-off glory” through a dramatic power ballad. By humanizing the hair itself, the brand reframes grooming as a high-stakes ritual, shifting focus from product utility to a memorable, character-driven story. The strategy relied on “