The majority of Six Nations fans have reacted negatively to in-game adverts during the rugby tournament. UK broadcaster ITV’s ...

ITV today announces that Samsung and Virgin Atlantic are the first brands to trial its brand new creative advertising format ...

Advertisements will be shown twice during each match, in a split screen. Each ad will last 20 seconds and will fill the right ...

RUGBY fans have blasted ITV for showing adverts in the middle of Ireland’s Six Nations clash against France. The two teams ...

ITV to screen ads before scrums during Six Nations games - Samsung and Virgin Atlantic will be the first brands to trial the ...

Why are there adverts during Six Nations games - and will fans miss any of the action? - Major change from ITV begins with France vs Ireland and is likely to mark a watershed moment for televised live ...

The broadcaster will show specially created ads twice per game during scrums, with timing overseen by ITV Sport's production ...

Data reveals that while in-game advertising during the Six Nations has delivered a considerable increase in online engagement ...

FOOTBALL FANS have warned they will boycott ITV’s World Cup coverage if football matches are interrupted by mid-game adverts.

In-game adverts made their UK television debut in Thursday night's Six Nations match between Ireland and France - to the irritation of many.

RTÉ, who are sharing coverage of the Six Nations with Virgin Media, are in the same position. “Similar to the UK, as part of ...