Travelocity has agreed to stop using a couple of its Roaming Gnome ads because they depicted the experience of using Priceline (PCLN), a competitor, as akin to being eaten by piranhas or having knives ...

Travelocity is sold on the durability of the Roaming Gnome, who outlived the Priceline Negotiator. We remain skeptical about whether the Gnome strikes the right chord with today's consumers. Whatever ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. CLEVELAND, Ohio — Do you recognize this ...

SOUTHFIELD (CBS Detroit) - He may be a little small to take the court, but Travelocity's Roaming Gnome will be hanging out around Crisler Center - and southeast Michigan - for the Michigan-Wisconsin ...

The social campaign is a boon to all involved: Travelocity builds brand awareness, ESPN's game coverage is promoted, and the college towns receive an unexpected boost in travel marketing.