How many times have your eyes seen one thing, but your mind believed another? 'Sleight of hand' is present when it comes to our interpretation and analysis of data. Understanding how our perception ...

Imagine this client email hits your inbox: “I read that it’s a best practice to feature a company’s brand name in text ads. Should we include our brand name in all of our ad copy?” Because you already ...

Every measurement counts at the nanoscopic scale of modern semiconductor processes, but with each new process node the number of measurements and the need for accuracy escalate dramatically. Petabytes ...

As an entrepreneur who works with clients in a variety of sectors, I’ve found that one of their biggest issues is understanding and using data. Although companies collect a lot of information, it is ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Enhancing protein identification accuracy is vital for proteomics; this article explores key technologies and statistical methods involved.

Your business is only as effective as its marketing strategy. That’s why marketing reports are great instruments to show which tactics are working and which are not. However, you must be able to ...